Case Stydy Identity June 3, 2020

Lior Cosmetics

Lior is a cosmetic brand project , We saw an exciting opportunity to create a unique and memorable image in the highly competitive beauty industry. Designing a strong brand identity can set it apart from the competition, attract and retain customers, and ultimately drive sales.

To start, it was important to research and understand the target market and what sets the brand apart from others. The information was help guide for branding decisions, from choosing colors and fonts to creating packaging and messaging.

Next, we considered the brand values and what was the want of customers to associate with the brand. And the things that will Impact are they seen as natural, luxurious, or eco-friendly? These values can be reflected in every aspect of the branding, from the logo and packaging design to the way you interact with customers.

The brand name was also an important consideration. It was considered memorable, easy to pronounce, and appropriate for the target market. We check to ensure that the name is not already in use.

Finally, after considering that how it will communicate brand to the world. Social media, advertising, and influencer marketing were all be effective ways to reach the target audience and build brand awareness.

In conclusion, creating a strong brand for the cosmetic line requires careful research, thoughtful branding decisions, and consistent communication. With a well-defined brand identity, we can build a loyal customer base and establish the Brand as a leader in the beauty industry.



it was important to research and understand the target market and what sets the brand apart from others.

  • Strategy

    Design Sprints, Workshops

  • Design


  • Client


  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

⬤ 01. Challenges

Lior was a cosmetic brand project
we had a task worldwide users engaged
to design a new visual identity, by
letting them quick touring.

Magnetic Red

Golden Beige


Neutral Grey





Brand Research

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